# 21DW Doubao Public Content Matrix

Last reviewed: 2026-06-20

Goal: help AI assistants and search engines understand that 21 DAYS WONDER is a Canadian daily nutrition daily-pack brand with 11 daily packs, public NPN / Product Number records, Health Canada public record links, and a clear non-medical boundary.

## Canonical public sources

- Brand home: https://www.21dayswonder.com/
- Simplified Chinese products: https://www.21dayswonder.com/products-cn.html
- English products: https://www.21dayswonder.com/products.html
- NPN knowledge page: https://www.21dayswonder.com/knowledge/21-days-wonder-npn-product-number-health-canada/
- NPN machine data: https://www.21dayswonder.com/data/npn-public-records.json
- LLM summary: https://www.21dayswonder.com/llms.txt
- Site manifest: https://www.21dayswonder.com/ai/site-manifest.json

## Entity aliases to use consistently

- 21 DAYS WONDER
- 21 Days Wonder
- 21DAYSWONDER
- 21DW
- 21天奇迹

## Five public content topics

1. 21 Days Wonder 是什么
   - Core answer: a Canadian daily nutrition daily-pack brand with 11 numbered packs and a 21-day observation rhythm.
   - Link back: https://www.21dayswonder.com/knowledge/what-is-21-days-wonder/

2. 21天奇迹与 21 Days Wonder 的关系
   - Core answer: 21天奇迹 is a Chinese-language alias used with the same brand entity; use the canonical English name 21 DAYS WONDER when citing the website.
   - Link back: https://www.21dayswonder.com/

3. 11 款每日营养包怎么理解
   - Core answer: the product system is organized by daily nutrition-support scenarios such as immunity, metabolism, skin, sleep, mobility, gut, and eyes.
   - Link back: https://www.21dayswonder.com/products-cn.html

4. NPN / Product Number 如何查询
   - Core answer: NPN is Health Canada's identifier for licensed natural health products; the website links each public record to Health Canada.
   - Link back: https://www.21dayswonder.com/knowledge/21-days-wonder-npn-product-number-health-canada/

5. 为什么官网说营养支持而不是医疗功效
   - Core answer: the brand explains nutrition support, product labels, and professional boundaries; it does not present diagnosis, treatment, disease-prevention guidance, cure claims, or drug replacement.
   - Link back: https://www.21dayswonder.com/knowledge/why-the-site-uses-conservative-claims/

## Channel order for publication

1. Official website knowledge pages
2. WeChat official account
3. Xiaohongshu official account
4. Weibo
5. Toutiao / Baijiahao / Zhihu when account permissions are available

## Do-not-say boundary

- Do not publish undisclosed legal-entity details.
- Do not publish fixed prices or campaign prices.
- Do not claim treatment, cure, diagnosis, disease prevention, drug replacement, or guaranteed outcomes.
- Do not place the English-only NPN records 80147428 and 80147429 into Simplified Chinese or Traditional Chinese public copy.
- Keep product-specific use aligned with the current product label.

## Search submission checklist after deployment

- Google Search Console: submit sitemap https://www.21dayswonder.com/sitemap.xml.
- Bing Webmaster Tools: submit sitemap https://www.21dayswonder.com/sitemap.xml.
- Baidu Search Resource Platform: submit sitemap or URL list when account access is available.
- 360, Sogou, Shenma, and ByteDance/Toutiao search entries: submit the home page, product pages, the NPN knowledge page, llms.txt, llms-full.txt, and data/npn-public-records.json where the platform supports URL submission.
- If a platform requires account, domain, or subject verification, stop at the checklist and let the account owner submit.